The New Denver Ad Club hosted Jason Fried of 37signals the other night (Thursday, 7/31/08). I convinced a couple of folks from the o2 Group to come along and listen to what he had to say.
It was a bit funny, watching the schism between product-centric people like Jason and client-services people (like most agency people) flare up. However, I find that a lot of what Jason talked about was what I tend to agitate for when starting new client relationships. Client-services people are generally terrified of saying things like “We think we can do something great for $X, let’s get started”. My thinking is that if you do good work, and are worth what you’re getting paid, this can serve as a great filter for clients and projects. Clients that want everything specced out, discussed, wire-framed, etc, before they open their checkbook are just asking for free work.
I managed to get a decent audio recording on my laptop, and took some notes. Here are the notes and audio. Perhaps I’ll add more commentary later:
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